Super Bowl XLIV, Extra Bold
February 4, 2010
Super Bowl 44 is this Sunday in Miami, Florida with the New Orleans Saints playing the Indianapolis Colts. This year’s logo, by Attik, focused on the innate boldness and power of football, as opposed to serving as an homage to the host city.
“One mandatory from the NFL was that they wanted the logo to be more representative of the power and boldness of football as opposed to overtly representing the host city, like it had done in the past. Our response was to allow the city’s personality to come through the system’s color palette and support graphics.”
via Brand New
