Anton Repponen
March 2, 2010
Anton Repponen was born in Russia, studied in Estonia and now works in New York / Stockholm (at Fi). His personal portfolio is filled with lovely clean, minimal goodies.
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Chiquita Banana Brand Refresh
February 17, 2010
On Design:Related's coverage of the newly-designed Chiquita Banana stickers, designer DJ Neff gives some insight to the process of making bananas cool:
It can be easy to get caught up in a landslide of slick executions or fad creative wrappers. These kinds of approaches often do little for the campaign’s longevity or brand image in the future. Our client expects us to come to them with the coolest and most innovative stuff, but it was still up to us to really figure out strategically what about Chiquita bananas would always be cool.
DJ also drops this tidbit about "brand equity", which we could agree with more:[Brand equity] is the most important starting point to rebranding any business. I think brand equity is a pretty simple notion: unique value. Sometimes it’s an easy to see value, like the Chiquita stickers, or sometimes it can be harder to recognize, like an old forgotten tagline that was abandoned because of changing fads.
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Spyder at the 2010 Olympics
February 12, 2010
Spyder Active Sports, the world's leading ski apparel brand, is set to make a strong showing at the 2010 Olympics in Vancouver. In addition to creating innovative stealth suits for Lindsey Vonn, Bode Miller and the rest of the U.S. Ski Team (and Canada's Alpine squad), Spyder also supports the world's newest national ski program, the Jamaica Ski Team.
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New MTV Logo
February 9, 2010
MTV recently made the most significant change to their logo in the last 30 years. From the press release:
"The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.”
The new mark allows for more consistent, iconic, compelling branding throughout MTV's on- and off-air placements. And even if there's less music, we still love Jersey Shore.Read More >
Super Bowl XLIV, Extra Bold
February 4, 2010
Super Bowl 44 is this Sunday in Miami, Florida with the New Orleans Saints playing the Indianapolis Colts. This year's logo, by Attik, focused on the innate boldness and power of football, as opposed to serving as an homage to the host city.
"One mandatory from the NFL was that they wanted the logo to be more representative of the power and boldness of football as opposed to overtly representing the host city, like it had done in the past. Our response was to allow the city’s personality to come through the system’s color palette and support graphics."
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Locke’s Secret
February 2, 2010
We're all excited for the final season of LOST. British designer Olly Moss created a series of posters to celebrate the new season. Our hands-down favorite is his tribute to title sequence master designer Saul Bass.
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Fabulous Burton
January 28, 2010
SIA (SnowSports Industries America) has hosted their annual SnowShow in Las Vegas for 37 years. But this week, SIA will head to a city that truly embraces snow sports. Starting today and running through the weekend, the 2010 SIA SnowShow will take over downtown Denver and deliver snow sports trends and innovations, while providing seminars, product presentations, concerts and parties. Burton Snowboards wanted to make an impact at the show—we were proud to partner with them to bring Vegas to Denver and promote their SIA Booth.
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Yéle Haiti
January 21, 2010
Yéle Haiti is a foundation started by Grammy-Award winning musician, producer and social entrepreneur Wyclef Jean. Since the first news of the devastating earthquake in Haiti began trickling out, the former Fugees member has been urging people to text donations to aid his homeland.
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Dream Ball for Haiti
January 19, 2010
Designed by Unplug Design in South Korea, the Dream Ball is made out of recycled relief boxes, plastic bags, or coconut palm leaves.
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