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The Client
Charter Communications is the third-largest publicly traded cable operator in the U.S., serving approximately 5.7 million customers in 29 states. Charter offers a full range of advanced communication services, including video, high-speed Internet, and telephone. Individually or combined in a bundle, these services provide their customers with tremendous value in the form of entertainment, information, and their electronic connections to the world.
The Project
Greenhouse Partners, an advertising and brand-development agency based in Boulder, Colorado; challenged Anthem to create a series of promotional items to complement an internal promotion for Charter Communications named Captain Bundle.
Our Solution
Anthem created various items designed to help Charter's internal sales team to sell Charter services as a bundle: Charter Cable TV®, Charter High-Speed® Internet, and Charter Telephone internet. These included full color custom branded notebooks, puzzle cubes, key chains, mousepads, calendars and t-shirts.
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The Results
The quality of the promotional products was a tremendous complement to Greenhouse Partners marketing campaign for Charter Communications. Their client’s enthusiastic response couldn’t have been better.
Links
Charter Communications | Greenhouse Partners
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