Nite Ize is a Boulder-based company that specializes in problem/solution products, ranging from lighting and safety accessories to various outdoor gadgets. Rick Case, a fisherman and outdoorsman himself, founded the company after dropping a flashlight on a nighttime fishing trip, watching it sink through the water. The first Nite Ize product was the Headband Mini Flashlight Holder.
We revamped Nite Ize’s website—designing an aesthetic that carries over to their packaging and introducing a new site-wide architecture that includes e-commerce. Our goal of refreshing the brand, delivering a stronger online presence, and making it more user-friendly and accessible was immediately realized when Nite Ize reported increased website traffic and additional online store sales.