Whole Foods Market takes pride in their history and reputation of sourcing locally-grown products, and for good reason. Locally-grown foods have less environmental impact and transportation costs. They also provide a boost to the local economy, while creating incentives for farmers to diversify their crops, thus creating greater biodiversity in your area.
As an educational tool, Whole Foods created a View Master to detail how foods are sourced locally to their customers. The View Master explains how goat cheese is sourced from the farm to your grocery cart. Customers can check these out at any Whole Foods in the Rocky Mountain region.